The cloud has changed the way we do business and allows small enterprises to connect better with customers and innovate more rapidly. Organizations are moving more and more of their business operations to cloud-based platforms in a bid to take advantage of the speed, flexibility, and engagement opportunities these applications offer.
But what exactly do you stand to gain from embracing the cloud?
Speed
The cloud is helping businesses to bring new products and services to market much faster than ever before. As opposed to internal budgets and red tape to get a project prioritized, more and more organizations are turning their attention to the cloud to get things done.
Enhanced customer engagement
Data is big business in the contemporary business world, and an estimated 54% of the world’s top firms use big data to market, target, and retarget their products and services. The cloud is offering SMBs an ideal mechanism by which it is possible to connect more closely with customers to understand their behaviors and what they need.
A flexible system
Using the cloud is far from an all-or-nothing investment. In fact, most cloud-based service providers allow you to scale your usage in accordance with your business needs. If your data storage needs start off small, you can secure a suitable plan for what bandwidth you will actually use and then gradually upgrade the plan as your needs change. This means you can avoid large initial capital investments and simply pay a monthly fee that is aligned with your consumption.