5 Effective Lead Generation Strategies To Consider In 2017

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

Looking to grab new leads? Forget the more traditional marketing approaches. The majority of them are no longer as effective as they once were. Instead, try something new.

Here are five extremely effective lead-generation strategies for 2017.

Although the suggestion to start a blog is hardly groundbreaking, it remains one of the best methods of generating leads and one that is all too often overlooked, even today.

Publishing regular articles provides you with an opportunity to reach your audience and establish your expertise.

In addition, you can encourage readers to sign up for your newsletter or input their email address to access some high-value content.

If you don’t yet issue a newsletter on a regular basis, you are missing out on one of the best lead-generation strategies there is.

Publish an invitation to sign up for your expert newsletter in several prominent locations throughout your website, and your email list will continue to grow. The benefits don’t stop there.

Pushing your newsletters out to your subscribers allows you to talk directly to a captive audience. The potential is limitless.

Some businesses have an information-hungry audience that seeks more and more knowledge.

Position yourself as an expert in your niche and produce a well-written, information eBook that contains the knowledge your clients are looking for.

Start to share your eBook on social media and, before you know it, the news will spread and users will start to proliferate it for you. Just don’t forget to ask for that all-important customer contact information in exchange for access to the book.

Go with the trends
The habits of your customers have probably changed significantly over the past few years.

Technological changes have resulted in a world in which people are continually online while on the move. Smartphones and tablet devices are more popular than ever; so make sure your marketing strategy is fully aligned with these user preferences.

Keep abreast of the technological changes and make sure you’re reaching customers via the channels they are using.

Make the most of email marketing
Email marketing remains one of the best lead-generation activities in 2017, and you should be fully focused on developing email content that is aligned with your customers’ needs.

Make sure your emails cover all the basics including an attention-grabbing subject line, engaging and dynamic content, social media links, and a powerful call to action.