Technology has transformed the way small businesses operate, and making full use of the tools that are available can mean all the difference between success and failure in the competitive business environment of today.
Here are four tools that every small business owner should make full use of to transform how they do business.
Video has been proven to increase conversions, enhance customer trust, add personality to a brand, and educate consumers about your products and services.
In addition, the use of video on your website can appeal to the Google search algorithms and significantly improve your chances of ranking well for a given keyword or phrase. Using a video in your local Google or Google Maps listing can also provide a huge boost to your online presence. [Continue reading]