How to Build A Strong Online Presence For Your Business

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

Statistics released by Google confirm that 97% of consumers now use online search to find local businesses. So what does this mean for your company?

If you want to reach potential customers, you absolutely must have an established online presence. This has two main benefits. The first involves outbound marketing. A functional website will reinforce your brand, explain your products and services, and communicate how you can solve your customer’s problems. Second, establishing a portal of high-quality online content, known as inbound marketing, will help you establish your brand as an authority and will attract new customers.

There are three simple steps involved in creating a functional and effective online presence.

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Go Phish: Keeping An Eye On Your Email

Email phishing scams are nothing new in the IT world. There are always new messages coming through that seem more and more realistic. When you add this to your messages from princes, lottery winners, and investment requests, your inbox can grow … [Continue reading]

Is Your System’s Backup Plan Working?

At any moment, anything can happen that can cause your computer to fail and lose months - if not, years - of company data. This is why it’s important to have some sort of system backup in place so that files can be retrieved in case anything ever … [Continue reading]

What’s The Best Way To Prolong Laptop Battery Life?

While experts’ advice sometimes conflict, with proper care, your laptop’s battery should last you a few years; without it, it may quickly begin losing charge or need to be charged more frequently. The confusion on this arises from the different … [Continue reading]

How An End User Might Accidentally Undermine Your Security

If you’re like every other small business out there, you know that the more employees you hire, the more technology that you have to procure. However, when you have more end-users, you provide more avenues for threats to slip into your network … [Continue reading]

Technology Considerations When Moving To A New Office

Moving your office is never an easy task. You have to move furniture, personal objects, and above all else, your technology infrastructure. There’s nothing simple about moving your office’s technology, but it’s still nothing to get worried about. … [Continue reading]

Do You Have Internet Privacy At Work?

Sometimes, when there’s a break or the work day is slow, it can be tempting to check on a couple different websites. In doing this, would anyone know what websites were visited? Other than the people around, who else would know what sites might have … [Continue reading]

Why Do I Keep Seeing The Same Ads On Multiple Websites?

This is the result of an online advertising approach known as site retargeting which tracks your online behavior to offer you targeted advertising. At first glance, this may seem like it is posing a security threat, but there are assurances that … [Continue reading]

Windows 10 Goes Back On The Shelf

While it was broadcast everywhere during the launch of the newest operating system from Microsoft, users of Windows 7 and 8.1 are nearing the end of the free upgrade period. The infamous “Get Windows 10” app has been hounding users for quite some … [Continue reading]

Another Major Ransomware On The Loose: Locky

Ransomware, a virus that essentially holds a computer user’s data hostage for a monetary reward, isn’t a new threat. It is in fact, becoming more prevalent with an estimated 35% increase of attacks in the past year alone. One of the newest forms … [Continue reading]