Statistics released by Google confirm that 97% of consumers now use online search to find local businesses. So what does this mean for your company?
If you want to reach potential customers, you absolutely must have an established online presence. This has two main benefits. The first involves outbound marketing. A functional website will reinforce your brand, explain your products and services, and communicate how you can solve your customer’s problems. Second, establishing a portal of high-quality online content, known as inbound marketing, will help you establish your brand as an authority and will attract new customers.
There are three simple steps involved in creating a functional and effective online presence.