The word digital is still a bit of a taboo in the B2B world with most companies still having not fully integrated digital strategies into their marketing efforts.
Many B2B executives remain unconvinced that digital marketing will really assist them to take their company to new levels. They believe their services or products are too niche to work on social media, yet this notion fails to hold water when the efforts of similar entities are taken into account.
One good tip for B2B companies that have yet or are just starting to enter the digital age is to embrace inbound marketing.
Search engines are used by around 93% of all B2B buyers when they start the process of purchasing. This makes search engine advertising a potentially huge tool, allowing the customer to discover the company on their own without the need for cold calling, direct mail or TV and radio ads.
Showing that you are a trusted advisor is the key to making this technique work. Once the prospect contacts you, it is crucial to talk to a client in the manner of a normal conversation rather than a hard sell.