Social media channels are starting to replace traditional mediums such as radio, print and television when it comes to creating brand awareness.
One good method of showing brand personality on social media is to make such interactions more personal.
How your brand is perceived is greatly influenced by the way you engage with people on social media and making interactions personal will make them feel much more connected to your brand.
This means that you should respond to comments on Twitter and Facebook with dialogue that does not sound generic or scripted.
The more interactions that feel real and personal on social media, the more comfortable and connected people are going to feel with and to your brand.
Don’t hesitate to share personal, but relevant stories, comments and photos. But tie them into your brand to make them resonate with your intended client base.
Using humor can also be a good idea, but keep it simple and, of course, appropriate.
So long as the content is relevant to your industry and likely to resonate with the sense of humor of your target market, there is no good reason why humor should not be embraced on social media.
(Image Source: iCLIPART)