Marketers seem to be hearing three words a lot more these days: “social,” “local” and “mobile.”
With more and more users relying on cell phones and tablets and the geo-location technology that accompanies them, more and more businesses are realizing they need to think locally.
One good way to use social media to appeal to a local audience is to develop a blog. Blog posts are excellent places to write about things specific to your local area – events, people, places and restaurants, for example.
When writing blog posts, make sure you optimize the post by using tags that demonstrate the local nature of your business so you will benefit from your local search strategy and will be indexed in the correct manner by search engines.
Another way to better optimize your social search is to submit your profile data to local directories such as Yellow Pages and SuperPages.