How To Keep Your E-mail Off The “Naughty” List

December 19, 2011

Someone’s making a list and checking it twice, but it isn’t Santa. Due to rising e-mail abuse and spam, hundreds of servers at various companies now monitor e-mail accounts to make sure those accounts are not sending out mass e-mails.

If that e-mail account is assumed to be sending spam it is put on the “blacklist.”

Once on the blacklist, your e-mail account is virtually SHUT DOWN because your e-mail is blocked by hundreds or thousands of servers and your message can’t be delivered.

Big companies who give out e-mail addresses like AOL, Google, and Comcast, for example, will cut off e-mail service to anyone who sends an e-mail to a large number of people at once.

Because of this, even if you or your employees innocently send a message to 100 of your clients, you could be without e-mail for days or weeks.

So, how do you prevent this costly and frustrating downtime from happening to you?

Read these tips to find out:

Protect Your Server
Spammers LOVE to find e-mail servers that don’t have a proper firewall, anti-virus, and intrusion protection.

They get a high from hacking into these servers and then using them to send out thousands of e-mails. Plus, with no protection in place, tracking and catching these spammers is nearly impossible.

The right protection will also prevent malware from being installed on your server, which can automatically send spam without human interaction.

Don’t Allow Employees To Forward Messages
Unless it is for work –only related purposes, make a policy that no one is to forward messages like jokes, photos, or videos outside the company.

If just four of your employees send out this kind of an e-mail to 30 of their contacts, that’s well over 100 people receiving junk mail on the same day from the same e-mail server. This puts you at high risk of being blacklisted.

Have Your Clients And Prospects “Opt-In”
Sometimes companies end up on the blacklist because someone on your list complained and reported your message as spam.

If you have your clients and prospects agree via an opt-in form that they want to receive communication from you and confirm their permission, then you’ll have better protection against that.

Also make sure you keep good records of these optins. That way, even if you do get blacklisted, you should be back up and running fairly quickly.

Make Sure Your E-mail Is Set-up Properly
In addition to protecting yourself from hackers and invasions with software and firewalls, you also need to be sure that your e-mail is configured correctly and set-up to block outside relays.

If you’ve got the wrong setting in your e-mail account, you could wind up blacklisted, without any e-mail for days or weeks.

Keep Your E-mail List Up-To-Date
If someone asks to be removed from your list and you ontinue to send messages to him, the chances of him reporting your company as a spammer is pretty high.

Avoid this by using in-house lists (instead of purchasing one) and contracting your list to verify the information.

We use and recommend iContact. They’re excellent commericial email service. To sign up for a free trial, or for more information, go to: http://icontact.extole.com/a/clk/37L8x

Filed Under: E-Mail Tagged With: , , , ,

Three Things You Need To Know Before You Hit “Send”

February 2, 2011

It’s everyone’s favorite application. Since its introduction, it has revolutionized the way we communicate, both personally and professionally.

It has had a major impact on how companies market themselves, communicate with vendors, and send out press releases, rally employees and alert clients to their latest and greatest promotion.

The ease, low-cost and speed of e-mail in marketing are the biggest reason why our inboxes are overflowing with spam.

In response to the ubiquitous outcry, “I hate spam,” governments have crafted new regulations surrounding the use of e-mail; and if you are one of the millions of companies using it for marketing, then it’s important that you familiarize yourself with these laws, but the danger doesn’t stop there.

Even if you don’t get caught by the feds for violating the rules of e-mail usage, you can still end up blacklisted with the major ISPs such as Yahoo!, AOL, and MSN.

Once you get blacklisted, you are considered guilty until proven innocent, and ALL the e-mail you send won’t go through, even to people who want to receive it – a consequence that could end up hurting your business more than a fine.

So what are the basic guidelines of e-mail marketing?
First and foremost, make sure you are only sending e-mail campaigns to people who have solicited (requested) to be on your distribution list.

This is called “opting-in” or subscribing, and e-mails sent to this folks are considered “solicited e-mail.”

You are perfectly within your rights to send them messages; but if you got their e-mail address by any other means and they did NOT specifially request to be on your list, that’s considered “unsolicited e-mail” or spam.

Sending promotional e-mails to people who have not requested it is not only illegal, but annoying..so don’t do it!

Next, make sure you provide directions on how a person can remove themselves from your distribution list in EVERY e-mail.

The best place to put this information is at the very bottom of your message. You should also include your full company name and contact information at the bottom so no one can blame you for cloaking your identity –another legal “no-no” of e-mail marketing.

Finally, when sending an e-mail, we recommend using a service such as iContact. Check it out at http://www.icontact.com/?cobrand=310189

These web based applications will help you manage your e-mail distribution list with automatic opt-out and opt-in tools and will keep your e-mail server off ISPs blacklist.

Naturally, you want to make sure the information you are sending is interesting and relevant.

No one wants more junk filling up their inbox so the better you are at marketing, the better your results will be.

E-mail is not a magic marketing bullet that will solve your marketing problems, but used correctly, it can certainly help you reach more customers and build stronger relationships with the people you already do business with.

Filed Under: E-Mail Tagged With: ,

3 Things You Need To Know About E-mail Marketing

February 8, 2009

It’s everyone’s favorite application. Since its introduction, it has revolutionized the way we communicate, both personally and professionally. It has had a major impact on how companies market themselves, communicate with vendors, send out press releases, rally employees and alert clients to their latest and greatest promotion. The ease, low-cost and speed of e-mail in marketing is the biggest reason why our inboxes are overflowing with spam.

In response to the ubiquitous outcry, “I hate spam,” governments have crafted new regulations surrounding the use of e-mail; and if you are one of the millions of companies using it for marketing, then it’s important that you familiarize yourself with these laws. But the danger doesn’t stop there…

Even if you don’t get caught by the authorities for violating the rules of e-mail usage, you can still end up on a blacklist with the major ISPs such as Yahoo!, AOL, and MSN. Once you get blacklisted, you are considered guilty until proven innocent, and ALL the e-mail you send won’t get through, even to people who want to receive it—a consequence that could end up hurting your business more than a fine.

So what are the basic guidelines of e-mail marketing?
First and foremost, make sure you are only sending e-mail campaigns to people who have solicited (requested) to be on your distribution list. This is called “opting-in” or subscribing, and e-mails sent to these folks are considered “solicited e-mail.” You are perfectly within your rights to send them messages; but if you got their e-mail address by any other means and they did NOT specifically request to be on your list, that is “unsolicited e-mail” or spam.

Sending promotional e-mails to people who have not requested it can be illegal, but certainly annoying…so don’t do it!

Next, make sure you provide directions on how a person can remove themselves from your distribution list in EVERY e-mail. The best place to put this information is at the very bottom of your message. You should also include your full company name and contact information at the bottom so no one can blame you for cloaking your identity—which is in violation of the CAN-SPAM Act.

Finally, when sending mass e-mails, we recommend using a web based service such as iContact (www.iContact.com). These applications will help you manage your e-mail distribution list with automatic opt-out and opt-in tools and will keep your e-mail server off an ISP’s blacklist. Naturally, you want to make sure the information you are sending is interesting and relevant. No one wants more junk filling up their inbox so the better you are at marketing, the better your results will be.Email is not a magic marketing bullet that will solve all your marketing problems, but used correctly, it can help you reach more customers and build stronger relationships with the people you already do business with.
Filed Under: E-Mail, Online Marketing Tagged With: , ,

E-Mail Trouble? Here Are Some Things To Check

January 21, 2009

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

Have you ever wondered whether someone got your email? You send a message, you wait to hear back, and…nothing. Did it arrive, or did it get lost along the way?

One of modern life’s greatest conveniences and frustrations, all in one, is email. When it works, it’s near-instant communication. But when it doesn’t, you’re left hanging.

How is it possible for such an important form of business communication to be so unreliable? Sadly, spam is to blame – I long for the good old days of reliable e-mail! As companies work to combat junk e-mail, chances are your mail may have some problems getting delivered. Fortunately, a little knowledge will increase the odds that your message gets through.

Bad Address
A common problem is simply an out-dated or mistyped email address.

With hard-to-remember addresses, frequent job moves, and changing internet service providers, your contact list should be updated regularly.

If you send something to a bad address, you usually get an error message sent right back to you. This is called a “bounce-back message” because the email was sent (“bounced”) right back without getting through.

Check for typos in the address line; if it looks right, pick up the phone instead. Be sure to update your address book with the new email.

Blacklists
A more serious problem occurs if your address is added to a blacklist. These are lists managed by a variety of spam-prevention services that flag people, websites, and servers that are known spammers.
Many anti-spam programs rely on these lists to filter out bad email. If you are caught on one, you will undoubtedly have problems delivering your message. Since different email servers rely on different lists, you may find most email gets through and only a few people have problems. Get on a big enough list – or several lists – and the number of issues will increase.

Even the innocent get blacklisted. For example, a spammer may “spoof” your email, making it appear that you are a spammer even though messages come from a completely different source. If you start getting bounce-back messages as mentioned above, that make it appear you sent large batches of obscene or get-rich-quick emails to people you don’t know, that’s the most likely cause. There’s no way to prevent this; wait a couple of days and it will usually subside.

Greylists
A less serious but equally frustrating list is the greylist. Many large organizations will use these to filter email from senders they haven’t seen before.

As long as your message isn’t spam, this will more likely delay your message than completely block it. However, if you need quick response and the email doesn’t arrive for a full day, it creates a significant communications obstacle.

When the delay is a one-time occurrence and your next message gets through, there’s no need to do anything. Keep in mind you may encounter delays with several recipients; it’s only cause for concern if you run into multiple delays with the same person, or even the same company.

Other Spam Filters
There are a number of additional triggers that can flag your message as spam. Excessive use of the word “free,” for example, is commonly associated with spam messages.

Google “spam checker” and you’ll find a variety of tools (free!) that will scan your message and tell you how spammy it is. Use these tools when you have an email you plan to send to a large group.

Info Overload
Human error is also a factor. With the sheer volume of email coming into our computers each day, it’s challenging to keep email organized.

If your message has been missed, it’s always a good idea to follow up with a phone call. Perhaps it didn’t arrive, but more likely it came in at a busy time and was accidentally overlooked.

A Convenient Excuse
If you take all these precautions and still your email doesn’t get through, and there’s no bounce-back message, you may be the victim of a convenient excuse.

If your email isn’t rejected, isn’t in any spam filter, and yet doesn’t show up despite a “careful review”…and all your subsequent tests work just fine…well, let’s just say technology may not be your problem.

Filed Under: E-Mail Tagged With: , ,