Marketing is the life blood of any business. Staying in touch with customers, prospects, and vendors is critical to the growth of your business. Here are some tips to use the technical resources available to you to promote your business.
Business Blogging
Many B2B businesses, from the manufacturers of GPS devices for vehicle tracking to the providers of credit card processing services, are blogging today for a very good reason: blogging represents real power.
When done properly, it allows B2B businesses to generate leads, brand awareness, brand loyalty and greater interest in general. And B2B blogging is not all that difficult to get right, so long as a few simple tips are followed.
Knowing your audience is a very simple but effective tip. Make sure you have done research on your target audience, either on your own or with the assistance of an Internet marketing company, and then write appropriate content to best reach those individuals.
Another simple tip is just to have a plan. It is always important to actually plan ahead when it comes to being able to offer the best content.
Plan out ideas for blog topics for at least one month in advance, and make sure that you have a backlog of post ideas so you can fill in any gaps.
Creating Compelling Email Copy
Email marketing has evolved in a big way over the last few years, and yet the fact remains that übe-designed emails with lots of “bells and whistles” are meaningless without well-written content. The good news is that in the end, writing a great marketing email all comes down to just a few simple copywriting best practices.
Writing a genuinely compelling email subject line is one such practice. The message itself might be a work of literary genius, but no one will ever read it if the subject line does not inspire the receiver to open the message and read it in the first place. Use actionable language that makes it very clear what the reader can do with the information contained in the email message and why he or she should read it.
Wherever possible, personalized emails also work well. That means more than just including the recipient’s name; it means also knowing personal information about the person to whom you are sending your messages, including what he or she is likely to be interested in.