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What Is The CAN-SPAM Act?

The CAN-SPAM Act is a law that sets rules for commercial email, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $16,000, so non-compliance can be  costly. But following the law isn’t complicated. Here’s a rundown of CAN-SPAM’s main requirements:

Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” must be accurate and identify the person or business who initiated the message.

Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message and identify the message as an ad.

Tell recipients where you’re located. Your message must include your valid physical postal address.

Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the  recipient can opt out of getting email from you in the future.

Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30  days after you send your message.

Do You Know What Junk Email Costs Your Business?

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

I used to think of junk email (spam) as just minor nuisance. Not so anymore. Today, spam is a major problem that costs businesses more than $100 billion a year in lost productivity and mitigation and prevention measures.

Spam used to be sent primarily by small time hackers trying to sell hair restoration, fake university degrees, and of course, anatomy enhancement pills.

The junk mail to real mail ratio was small, and spam didn’t take up a lot of room in email boxes. Spam didn’t place a huge burden on email servers, and they were easy to block.

Today, small time scammers are still responsible for some of those spams. The majority, however, are the work of organized criminals who use spyware and botnets to flood inboxes with an unprecedented amount of junkmail.

Spam profits can be huge. Hot stock tip scams, where criminals use spam to artificially create interest in a stock and raise the share price, can net the spammers millions of dollars.

Phishing scams, designed to steal your identity, can provide criminals with access to a mass amount of credit card data and sensitive corporate information.

Estimates put the cost of phishing alone at more than $8 billion in 2009.

With so much money at stake, spammers are constantly looking for new ways to get their junk emails past spam filters and to make their scams appear more convincing.

It has also drove an increase in the volume of junk mail. More than 2.8 million emails are sent every second – over 247 billion per day. Over 90% of that is junk email.

The cost to business
So, how does spam cost your business money?

Lost productivity: Experts put the labor cost of deleting each junk email at around four cents. By itself, that’s not all that significant. Multiply that, though, by perhaps 20 employees, each deleting 50 junk emails per day, and you’ll be spending over $14,000 over the course of a year.

Computer and network costs: Spam sucks up Internet bandwidth, and server storage space, both of which are significant costs to your business. This is especially true since a lot of spammers are using attachments to get around spam filters.

Security breaches and infections: Most malware and spyware infections are distributed via hacked websites. Even so, email has become more and more popular for infecting innocent users.

If your network becomes infected as the result of spammed spyware or malware, you’ll be facing a potentially expensive clean-up operation.

Phishing emails can lead to the exposure of sensitive corporate or financial information.

What you can do
The most effective way to prevent spam is to block it before you see it. We have dozens of clients with several hundred e-mail accounts currently utilizing our e-mail filtering system. We eliminate over 98% of the junk mail you normally would receive before our clients ever see it.

Our Experts Total Defense spam filtering system lets only the relevant and important messages come through.

You’ll have a clean inbox every day, and your Blackberry won’t ring all day with junk emails. You and your staff will become much more efficient and e-mail will be more useful again.

Plus, Experts Total Defense offers email archiving and off-site storage, saving valuable drive space on your servers.

You can use our filtering system if you have email hosted with us, or if you have your own in-house e-mail server (like Microsoft Exchange and Small Business Server). Give me a call if you’d like more information.

Should Your Company Be Archiving Your E-Mail?

For companies under the jurisdiction of HIPAA, SEC, SOX, or any of the other alphabet soup regulations, email is considered “work product” and must be retained and protected from misuse or theft.

Even if you’re not under the government’s microscope via one of these regulations, you should still be concerned about e-mail archiving.

E-mail archiving is now mandatory
FRCP – The Federal Rules of Civil Procedure are a set of recently revised rules for managing civil suits in all US District courts and in thirty-five state courts that require you to archive your e-mail (with no exceptions for company size, organizational structure or nonprofit status).

The rules are specific, non-negotiable, and apply to e-mail generated and received by the business, its customers and vendors.

If you sue or get sued in civil court, you may win or lose your case based on compliance with the procedures regarding e-mail archiving.

HIPPA – Safeguarding the privacy and security of patient information is not limited to clinics and healthcare providers anymore.

Any organization that sends, receives or stores paper and electronic personal health information (PHI) must comply with this legislation. A recent survey revealed that compliance failure is around 50%.

SOX – The Sarbanes-Oxley Act of 2002 states that all public companies and their accounting firms must sercurely retain all business records, including electronic records and messages, for not less than five years. Failure results in fines and imprisonment.

E-mail archiving keeps you up and running
Just a few years ago, the average size of a user’s mail box was 10MB. Today the average size is 50x larger (500MB)! This causes many servers in small businesses to overload, slowing down speed and performance dramatically. While a third of this bloat are messages that should be deleted, the rest need to be retained, searchable and available on demand. Most mail server software has built-in features that move “old” e-mail off the server, but doesn’t allow for easy access to the information.

You can also buy bigger server hard drives every year to prevent a bog-down, but this can be cost prohibitive. More often than not, email archiving is the most effective and economical choice for retaining messages and staying compliant with regulations.

E-Mail Trouble? Here Are Some Things To Check

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

Have you ever wondered whether someone got your email? You send a message, you wait to hear back, and…nothing. Did it arrive, or did it get lost along the way?

One of modern life’s greatest conveniences and frustrations, all in one, is email. When it works, it’s near-instant communication. But when it doesn’t, you’re left hanging.

How is it possible for such an important form of business communication to be so unreliable? Sadly, spam is to blame – I long for the good old days of reliable e-mail! As companies work to combat junk e-mail, chances are your mail may have some problems getting delivered. Fortunately, a little knowledge will increase the odds that your message gets through.

Bad Address
A common problem is simply an out-dated or mistyped email address.

With hard-to-remember addresses, frequent job moves, and changing internet service providers, your contact list should be updated regularly.

If you send something to a bad address, you usually get an error message sent right back to you. This is called a “bounce-back message” because the email was sent (“bounced”) right back without getting through.

Check for typos in the address line; if it looks right, pick up the phone instead. Be sure to update your address book with the new email.

Blacklists
A more serious problem occurs if your address is added to a blacklist. These are lists managed by a variety of spam-prevention services that flag people, websites, and servers that are known spammers.
Many anti-spam programs rely on these lists to filter out bad email. If you are caught on one, you will undoubtedly have problems delivering your message. Since different email servers rely on different lists, you may find most email gets through and only a few people have problems. Get on a big enough list – or several lists – and the number of issues will increase.

Even the innocent get blacklisted. For example, a spammer may “spoof” your email, making it appear that you are a spammer even though messages come from a completely different source. If you start getting bounce-back messages as mentioned above, that make it appear you sent large batches of obscene or get-rich-quick emails to people you don’t know, that’s the most likely cause. There’s no way to prevent this; wait a couple of days and it will usually subside.

Greylists
A less serious but equally frustrating list is the greylist. Many large organizations will use these to filter email from senders they haven’t seen before.

As long as your message isn’t spam, this will more likely delay your message than completely block it. However, if you need quick response and the email doesn’t arrive for a full day, it creates a significant communications obstacle.

When the delay is a one-time occurrence and your next message gets through, there’s no need to do anything. Keep in mind you may encounter delays with several recipients; it’s only cause for concern if you run into multiple delays with the same person, or even the same company.

Other Spam Filters
There are a number of additional triggers that can flag your message as spam. Excessive use of the word “free,” for example, is commonly associated with spam messages.

Google “spam checker” and you’ll find a variety of tools (free!) that will scan your message and tell you how spammy it is. Use these tools when you have an email you plan to send to a large group.

Info Overload
Human error is also a factor. With the sheer volume of email coming into our computers each day, it’s challenging to keep email organized.

If your message has been missed, it’s always a good idea to follow up with a phone call. Perhaps it didn’t arrive, but more likely it came in at a busy time and was accidentally overlooked.

A Convenient Excuse
If you take all these precautions and still your email doesn’t get through, and there’s no bounce-back message, you may be the victim of a convenient excuse.

If your email isn’t rejected, isn’t in any spam filter, and yet doesn’t show up despite a “careful review”…and all your subsequent tests work just fine…well, let’s just say technology may not be your problem.

Free E-mail Accounts? You Get What You Pay For!

We’ve all been told there is no such thing as a free lunch; yet it’s hard to resist the siren’s call of “FREE.” That’s one of the reasons why so many people have free e-mail accounts through Hotmail, MSN, and Gmail.

And while you might not be paying out of pocket for these services, there IS a cost. Here’s the price you pay when you use a free e-mail account:

An Extra Helping Of Spam: And loads of it. Are these free services selling your e-mail account? Do spammers have ways of gleaning your e-mail account? No one seems to know for sure (or at least they’re not talking). But the bottom line is you’ll end up with a lot more ads for Viagra than you bargained for.

Your E-mails Aren’t Guaranteed To Be Delivered: The majority of spam messages come from free e-mail accounts. Even though you aren’t sending them, spam filters look at the server sending the message and, if it’s a known source for spam, will block the e-mail from going through. That means your emails might be getting blocked before they even reach the sender.

Customer Service? Non-existent! See you DO get what you pay for! If you have a problem, you’re on your own to figure it out.

Difficulty In Moving, Forwarding, or Downloading: Free e-mail services require that you read your e-mail through their web interface. If you want to move, forward or download your e-mail, contacts or other information, the process is cumbersome and sometimes impossible.

No Archiving: E-mail archiving, or storing old emails in a searchable, retrievable format has become very important (even a legal requirement) in some industries like medical and financial. Email is considered a form of communication and if you use it to support customers, order products, or to negotiate any type of deals, you want to keep a record.

So while these free services are okay for chatting with friends, they are NOT recommended for business purposes or for anything important.

Here’s a question to ask yourself: If your e-mail account was erased tomorrow and all your messages, contact information, and history were gone, would it be a slight inconvenience or a catastrophe? If it’s the latter, then you need to get a “real” e-mail account.

And, while you’re at it, you should also get an account that reflects your own URL, like cbogedain@expertsmi.com. The only reason for keeping a free e-mail account is to provide certain web sites with an e-mail address when you don’t care about getting communications from them, or that may spam you later on – that way, you can simply get rid of it and get a new one when you start to get too much spam.

What To Look For When Choosing Your Web Host

Anyone that has looked in to setting up a website knows that there is just more than saying, “I want a website.”

First, you must decide what type of website you want for your business. For instance, do you need a portal for customers to login and buy merchandise or check for new information regarding an invoice? That kind of website is called a dynamic website because the information keeps changing and usually requires lots of time from the webmaster to keep the website managed.

Then there are the websites that just act like a billboard to help promote your business to people. These sites will usually include a lot of the sales and marketing information from your company’s brochures.

The next step, after deciding what type of website your company needs, is choosing a domain name. This can be the trickiest part of putting your company online. Domain names are the “real estate” of the Internet – you can’t publish a website without a domain name. And, the reason I say it is tricky is that most of the good names are already registered.

Tech Experts can help you in choosing a good domain name, and register it for you as part of your hosting service. A tip, though: Make sure your domain name ends in “.com” – any of the other domain endings, like “.biz” and even “.net” are like the second class citizens of the Internet.

Here are some things to consider when you’re choosing a hosting company.

Reliability
Reliability is one of the most important factors in web hosting. If the hosting company doesn’t have great reliability you can find yourself losing lots of customers because of downtime. Most companies will advertise 99% uptime which is good but a better hosting company will offer a refund in time or in cash for downtime if they go under 99%.

Location
Location is another factor to consider. If your website is hosted in another country you will find that people will have a very slow response from the website due to the time it takes for the information to transfer to the destination. When choosing the location, try to stick with one in the same country as your target audience.

Data transfer speed
Data transfer speed refers to how quickly pages load and the rate at which other information on your Web site is accessed by visitors. Ask about data transfer statistics, and have the company show you how the speed they provide will be adequate for your needs.

Hard drive space
Hard drive space is something that is closely related to data transfer. Most businesses won’t need more than 10mb of storage space for their website, but be sure you have the option to increase space if needed. If you plan to store users and picture on the website you will need to plan in the future to have extra hard drive space. You’ll use more bandwidth as your visitor counts goes up.

The control panel
The control panel for a web site is where you go to make minor administrative changes to the site. For example, you would use the control panel to add new e-mail users to your service. Make sure the company you select has an easy to use control panel.

E-mail service
E-mail service is the next consideration. Some hosting companies provide email support and will allow you to create 1 or even unlimited amount of email accounts. Email accounts are usually always setup through the control panel you have chosen to use. You will want to make sure that the hosting company provides spam filtering services, too. The last thing you want to do is spend your time deleting hundreds of junk mails.

If you keep these things in mind, you’ll have an idea what you need and you will be able to start comparing web hosting providers. Here is my advice: Always remember, you get what you pay for. Do not expect a $5/month provider to have better support compared to a company like Tech Experts that charges a fair price and provides you with excellent service.

If you have questions about web hosting or having a web site set up for your company, please e-mail me at cbogedain@expertsmi.com.

 

10 Easy Ways To Eliminate E-Mail Overload

E-mail driving you crazy? Every time you delete one, do fi ve more show up? Are you fi nding it impossible to answer every e-mail you receive? If you answered “yes” to any of these questions, you’re not alone!

Some people are even declaring e-mail bankruptcy — they dump every e-mail in their inbox and start over. If that’s not an option for you, then here are 10 tips to reduce e-mail overload.

1. Get a good spam filter.
Even if it saves you just 10 minutes a day, that adds up to over 59 hours a year.

2. Cancel subscriptions to unwanted mailing lists, and opt-out of LEGITIMATE e-zines.
But be careful! Trying to opt-out of spam e-mails will only alert the sender that they have a LIVE address. Also, make sure you are careful to check the “unsubscribe” or “opt-out” box when purchasing items online.

3. Ask your friends to remove you from joke groups or chain messages.
Simply explain your situation and, if they are good friends, they’ll take you out of their message group.

4. Don’t post or publish your e-mail on websites.
Spammers will steal it and put it on their lists.

5. Don’t respond to every e-mail you receive.
Yes, it’s okay NOT to respond to some e-mails. If it’s a group e-mail, don’t respond with “okay” or “:)” — it’s not necessary unless the sender is specifically asking you a question or requesting a response.

6. Be succinct.
Restrict your messages to a few sentences. If you can’t, pick up the phone or talk in person. This will avoid the back-and-forth of e-mail conversation.

7. Take advantage of subject lines.
If possible, put your question in the subject line, or your message. If that’s not possible, make your subject line very descriptive so the recipient knows what your message is about. Here’s another tip; create a set of codes with your coworkers and place them in the subject line to help them process and prioritize messages. For example, use “FYI” for informational messages. Use “AR” for action required and “URG” for urgent messages.

8. Block time to answer your e-mail and fight the temptation to check your e-mail every few minutes.
You will save yourself a lot of time and be far more productive.

9. Respond to messages when you open them so you only read them once.
If the e-mail requires an action step, schedule the action step and delete it from your inbox.

10. Set time aside in the morning and the evening to process your inbox.
Shoot for a completely empty inbox. File messages you need to keep and set reminders for messages that require you to follow up.

Now, here are some tips to keep from adding to the e-mail overload of others…

1. Be courteous when forwarding an e-mail: summarize the thread and why you are sending it at the top of the e-mail.

2. Don’t copy someone on a message unless it is necessary. And explain why you’re copying them. Recipients won’t need to guess your intentions. This means less back and forth messages.

How To Keep Hackers Away From Your Data

No one wants to have their network “hacked,” but what exactly can a hacker do? Plenty, and you are right to be afraid!

One common way for hackers to access your network is through spyware or viruses, which are malicious programs written to imbed themselves into your network to gather private information, steal financial data, access passwords, e-mail addresses, and spread themselves to other users.

But one of the most common ways for hackers to access your system is through e-mail, or spam e-mail to be more specific. Even if you have the latest anti-virus software installed, hackers are very clever at getting you to circumvent your anti-virus software through phishing e-mails.

Phishing is when a hacker sends you a legitimate looking e-mail from a trusted source — like PayPal, your bank, eBay, or any number of other legitimate business websites. These e-mails will tell you that your account is expired or will be closed if you don’t go to a designated website and update or verify your account information.

Although you may have seen these e-mails before, be very careful! Hackers are brilliant at making not only the e-mail seem legitimate, but also at making the website you go to look like the real thing.

If you fall prey to their scam, the site will gather your private information (usernames, passwords, accounts, etc.) and then use that to access your bank account or to charge your credit card.

To protect yourself, install a spam filter and NEVER open or respond to any e-mail requesting account verification. Instead, call the company. If it is a legitimate request, you can verify that with them over the phone.

Do You Make These Mistakes When Sending E-Mail?

In this day and age, it is amazing how many businesses and professionals still violate basic e-mail etiquette rules. Almost everyone uses e-mail to communicate with their clients and friends yet very few give any thought to the importance of those communications.

If you want to make sure you are not offending your clients and friends when sending e-mail, here are 6 basic rules to live by:

1. Never send e-mails to people who have not requested to receive them. This is also known as spamming and federal laws are getting much tougher in the rules and penalties for sending unwanted e-mail messages. Many businesses make the mistake of thinking that they are free and clear to send e-mail promotions to their clients, even if the client has not specifically requested to get those promotions. When in doubt, it’s always smarter to err on the side of caution and NOT include them in your broadcast; doing so could cause you to lose favor with your clients, or worse yet, lose their business altogether.

2. Don’t attach files unless you’ve gotten permission to from the recipient. With the looming threat of viruses, it’s considered bad net-etiquette to send file attachments.

3. DO NOT USE ALL CAPS. Using all caps in an e-mail is the online equivalent of screaming at the top of your lungs. Unless that is what you intended to do, make sure you use lowercase letters.

4. When sending to a large list of people, use the BCC (blind carbon copy) feature. Otherwise, you are exposing every recipient’s e-mail address to everyone else on the list. Since most people like to keep their personal e-mail addresses private, exposing your entire list will cause you to lose quite a few brownie points.

Here’s another point to consider: I wish I had a nickel for every sales person that sent out a broadcast e-mail to all their clients and prospects and accidentally copied everyone on the list. This is an EASY way for your competition to get their hands on one of your most precious assets.

5. Never send information you wouldn’t want the entire world to know about. E-mails can quickly spread around the Internet. Never send confidential information, off-color jokes, political opinions, pictures, or gossip that you wouldn’t want made public. This goes double if you are using a business e-mail address. And if you are a business owner, you want to make sure your employees know that it is against company policy to send this type of information through your company e-mail. Even a well-meaning joke can land you in a lot of hot water if taken the wrong way. Always take a minute to think before you hit the “send” button.

6. Avoid fancy formatting, background graphics, and other “cute” pictures and fonts. What looks great on your monitor may be impossible to read on someone else’s; it also may annoy the reader who has to weed through the fluff to find the content.

5 Simple Ways To Avoid Getting An Avalanche Of Spam

As you probably already know from firsthand experience, once you’re on a spammer’s list, it’s next to impossible to get off. And changing your e-mail address can be a major inconvenience especially if you rely on it to stay in touch with important business and personal contacts.

To reduce the chances of your e-mail address getting spammed, here are 5 simple preventive measures you can take that will go a long way in keeping not-so-delicious spam out of your in-box.

Use a disposable e-mail address
If you buy products online or occasionally subscribe to websites that interest you, chances are you’re going to get spammed.

To avoid your main e-mail address from ending up on their broadcast list, set up a free Internet e-mail address with Hotmail or Juno and use it when buying or opting in to online newsletters. You can also use a throwaway e-mail address when making purchases or subscribing to newsletters.

Pay attention to check boxes that automatically opt you in
Whenever you subscribe to a website or make a purchase online, be very watchful of small, pre-checked boxes that say, “Yes! I want to receive offers from third party companies.”

If you do not un-check the box to opt-out, your e-mail address can (and will) be sold to every online advertiser.  To avoid this from happening, simply take a closer look at every online form you fill out.

Don’t use your main e-mail address on your website or forums
Spammers have special programs that can glean e-mail addresses from websites without your permission. If you are posting to a web forum or newsgroup, use your disposable e-mail address instead of your main e-mail address.

If you want to post an e-mail address on your home page, use “info@” and have all replies forwarded to a folder in your in-box that won’t interfere with your main address.

Create throwaway e-mail accounts
If you own a web domain, all mail going to an address at your domain is probably set up to come directly to you by default.  For example, an e-mail addressed to anything@yourdomain will be delivered to your in-box.

This is a great way to fight spam without missing out on important e-mails you want to get. The next time you sign up for a newsletter, use the title of the website in your e-mail address. For example, if the website is titled “successsecrets.com,” enter “successsecrets@yourdomain.com” as your e-mail address. If you get spammed, look at what address the spam was sent to.

If successsecrets shows up as the original recipient, you know the source since that e-mail address was unique to that web site. Now you can easily stop the spam by making any e-mail sent to that address bounce back to the sender.

Don’t open, reply to or try to opt-out of obvious spam e-mails
Opening, replying to, or even clicking a bogus opt-out link in an obvious spam e-mail signals that your e-mail address is active, and more spam will follow.

The only time it is safe to click on the opt-out link or reply to the e-mail is when the message was sent from a company you know or do business with (for example, a company that you purchase from or a newsletter you subscribed to).