Improve Your Staff’s Productivity Using These Five Tips

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

Increasing employee productivity is a positive approach for companies, regardless of the industry; however, the concept can be rather vague.

Productivity means more than just working to meet a given quality standard, therefore, it isn’t always immediately clear how to achieve optimum outcomes while maintaining standards and keeping your employees happy.

Here are a few concrete methods that can help your staff be more productive:

Block Certain Internet Sites

With the rise of social media, online gaming, and entertainment websites, there are many potential distractions on the web. Even if an employee is well-intentioned, there are plenty of well-designed trappings to keep them there, wasting your company’s time, Internet bandwidth, and, ultimately, money. [Read more…]

Time Spent Blogging Will Boost Your Online Profile

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

You‘ve no doubt noticed the thousands of blogs online from big businesses, mom-and-pop stores, consultants, and individuals.

Some of the information is interesting, some of it is boring, and a lot of it is just an outlet for folks to vent.

However, if you are not blogging, you may be missing out.

Why blog?
If you are a business owner or manager, blogging has many benefits:

It boosts online awareness about your company. By including search engine optimization (SEO) keywords in your blog titles, links and copy throughout your blog postings, you’ll significantly increase your search rankings and boost online awareness about your company, services and products.

These keywords are simply the words or phrases potential customers are using to search for your products and services online.

By including SEO keywords in your entries and writing weekly blogs that are 300 words or more, you will see a difference in website traffic.

Blogging builds customer relationships. Blogs also offer a way for you to share information, interact and build customer relationships.

If people can comment on your posts and like what you have to say, they will share the information with others and build word-of-mouth for your business.

But how do you discover what is valuable to your customers?

Check your Google Analytics. The key is knowing what pages your site visitors are looking at most and what keywords they are currently using to find your website.

This information will give you clues about what your clients want and help you create great blog entries.

If you’re still not sure, you can always post a quick, online survey and ask your customers what they want to see.

A blog lets you beat the competition by providing unique content. Blogs can help you stand out from the competition by providing valuable information that your customers cannot find anywhere else. And how do you do that?

In your blogs, share your personal insights pertinent to your expertise, background, likes/dislikes, hobbies, etc. Your blog should be as unique as you are.

Blog for business growth!
If you haven’t looked at blogging as part of your marketing strategy, it’s time to review it again.

Blogs provide a great way to boost your rankings on the search engines and build client relationships with unique and valuable information.

However, blogs need to be written with the appropriate SEO content and posted on a regular schedule – there’s nothing worse than a stale site.

If you don’t have the time or writing skills for this, hire a content strategist who does. It will be well worth it when you see your site visitors and sales increase!

Sam Walton’s 10 Rules for Building a Phenomenally Successful Business

Sam Walton, the founder of the Wal-Mart chain, had 10 rules for building a business that he adamantly believed in. According to the Wal-Mart website, the following are the principles that have enabled the company to experience more than 40 years of outrageous success:

1. Commit to your business. You have to believe in it more than anyone else. You have to have passion. Love your work and do it the best you can every day.

2. Share your profits with all your associates and treat them as partners. This will make the people who work for you perform beyond your wildest expectations. Behave as a servant leader.

3. Motivate your partners. You have to constantly think of new ways to motivate your partners.

4. Communicate everything you possibly can to your associates. The more they understand, the more they’ll care.

5. Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They’re absolutely free and worth a fortune.

6. Celebrate your success. Have fun. Find humor in your failures. Loosen up.

7. Listen to everyone in your company. And more important, try to get them talking. The ones who really talk to the customers are the ones who really know what’s going on.

8. Exceed your customers’ expectations. Give them what they want–then give ’em a little more.

9. Control your expenses better than your competitors. You can survive a lot of mistakes if you’re efficient.

10. Swim upstream. Ignore the conventional wisdom; find your niche by going another direction.