You‘ve no doubt noticed the thousands of blogs online from big businesses, mom-and-pop stores, consultants, and individuals.
Some of the information is interesting, some of it is boring, and a lot of it is just an outlet for folks to vent.
However, if you are not blogging, you may be missing out.
Why blog?
If you are a business owner or manager, blogging has many benefits:
It boosts online awareness about your company. By including search engine optimization (SEO) keywords in your blog titles, links and copy throughout your blog postings, you’ll significantly increase your search rankings and boost online awareness about your company, services and products.
These keywords are simply the words or phrases potential customers are using to search for your products and services online.
By including SEO keywords in your entries and writing weekly blogs that are 300 words or more, you will see a difference in website traffic.
Blogging builds customer relationships. Blogs also offer a way for you to share information, interact and build customer relationships.
If people can comment on your posts and like what you have to say, they will share the information with others and build word-of-mouth for your business.
But how do you discover what is valuable to your customers?
Check your Google Analytics. The key is knowing what pages your site visitors are looking at most and what keywords they are currently using to find your website.
This information will give you clues about what your clients want and help you create great blog entries.
If you’re still not sure, you can always post a quick, online survey and ask your customers what they want to see.
A blog lets you beat the competition by providing unique content. Blogs can help you stand out from the competition by providing valuable information that your customers cannot find anywhere else. And how do you do that?
In your blogs, share your personal insights pertinent to your expertise, background, likes/dislikes, hobbies, etc. Your blog should be as unique as you are.
Blog for business growth!
If you haven’t looked at blogging as part of your marketing strategy, it’s time to review it again.
Blogs provide a great way to boost your rankings on the search engines and build client relationships with unique and valuable information.
However, blogs need to be written with the appropriate SEO content and posted on a regular schedule – there’s nothing worse than a stale site.
If you don’t have the time or writing skills for this, hire a content strategist who does. It will be well worth it when you see your site visitors and sales increase!