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Why VoIP Is Taking Businesses By Storm

Communication is key in business, and with the rise of Voice over Internet Protocol (VoIP), communication has improved drastically. When phone calls can be made over the Internet, doors open for businesses.

First, VoIP offers businesses a consistent and full-time presence. Whether an employee is at their desk or out of the office, VoIP allows for incoming and outgoing calls to multiple devices using the same phone number.

For example, your employee may start their day in the office answering calls with their desk phone. After lunch, when they are scheduled for field work, they can take those same calls using VoIP software from their MSP. This makes for easy accessibility to clients, and it allows for your employees to be easily contacted by clients.

VoIP software is also very user friendly. It allows for easy call transferring and parking through the use of your desktop, and it provides seamless navigation of call queues and phone availability.

VoIP services also typically allow for users to easily see which of their coworkers are available, away, or busy at the moment.

This makes for efficient communication within a business.

Another integral part of business communications is the security behind the phone calls you are making. Home phones are different as it doesn’t matter too much if you and your uncle’s conversation is leaked, but in the business world, phone calls house sensitive information and a breach in phone system security could be detrimental to any business.

Although VoIP breaches can be accomplished, they are much harder to achieve than tapping a traditional phone system, leaving your business safer and far more secure.

When it comes to running a business, one of the main focuses must be reliability. Luckily enough, on top of all the other benefits of using a VoIP system, the reliability of the system is just the same as that of a traditional phone system. It could eventually become a more reliable system for making calls though.

Due to advancements in the field, more emphasis is put on Internet connectivity in businesses, so better software and systems will be put in place to upgrade your VoIP experience. In addition, many businesses have backup Internet connections, making a VoIP system far more reliable than a phone system in this instance.

One of the great parts about VoIP is the quality of your calls. Rather than hearing static, spotty audio, or having calls drop, VoIP call quality is fantastic. Calls are clear, understandable, and only have about a 20 millisecond delay for audio.

If your bandwidth can already handle all that your business needs on a day-to-day basis, there will be no problem with the quality of your VoIP calls.

VoIP is the future of business communications. With all of VoIP’s features, reliability, quality, and easy accessibility in mind, it’s no wonder that businesses across the globe are dialing into VoIP systems. Even as VoIP systems dominate, they continue to grow every day with new features to propel the ease of accessibility of the product.

Is VoIP right for your business? Call us today at (734) 457-5000 and we can give you direction on upgrading your phone system.

Five Social Media Mistakes Businesses Must Avoid

Social media is an incredible chance for your brand to interact directly with your audience and grow it even further. If you’re not able to manage your social media marketing properly however, you’ll simply waste time and resources, or worse, actually harm your brand’s reputation.

Here are five key social media marketing mistakes that your business must avoid at all costs:

Discussing Hot-Button Topics
Some topics, especially political and religious ones, are simply not worth bringing up. This is especially true in today’s divisive political environment.

You’ll end up dividing your audience and perhaps even bringing negative attention onto your brand. It’s better to avoid these issues altogether and playing it a bit safer with your choice of topics.

Winging It
Social media marketing is the same as any other digital marketing strategy. You need to know what you want to get from it. If you don’t have specific goals for your social media strategies, you’ll never know exactly what to do or when they’re successful.

Take the time to think about what you really want from each social media platform, and brainstorm about what you must do to get there.

Posting For the Sake of It
Research has found that the number of social media posts you need to be making on a daily and weekly basis is quite frequent in order to truly engage with and grow your audience.

On Twitter, for example, you may need to Tweet up to 15 times per day. However, you cannot forego quality for the sake of quantity.

Treating All Platforms the Same
It’s likely that you have a presence on a wide variety of social media platforms. At the very least, Facebook and Twitter, and then probably a couple out of Snapchat, Instagram, YouTube, Pinterest, etc. The problem is when you treat all social media platforms the same. The average audience on Facebook and Twitter are much different. People use Instagram differently than they use Pinterest. If you want to truly thrive on social media, you need to understand each platform and what your audience is looking for on it.

Ignoring Negative Activity
It’s critical that you don’t get defensive on social media, but you cannot simply let negative feedback go unanswered. Not only does it further harm the relationship between you and the individual complaining, but it also adds some legitimacy to the complaint for everybody else to see.

After all, if you had a reasonable response to the complaint, why wouldn’t your company voice it? Make sure that you have dedicated customer service resources handling your social media comments in a professional, expedient manner.

By avoiding the key social media marketing mistakes listed above, your business will be in a great position to not only survive on social media platforms, but thrive on them. Your audience will be engaged and energized, and you’ll reach more people than you ever thought possible!

Small Businesses Are Under Cyber Attack

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.

Ransomware, crypto jacking and phishing are now the biggest threat to the survival of small- and medium-sized companies (not to mention large companies, local governments, and even the federal government). Here are some sobering statistics:

  1. Ransomware or hackers attack a business every 14 seconds in the United States.
  2. Sonicwall (a major firewall vendor) reported a 300% increase in the frequency of attacks in 2018.
  3. Ransomware attacks on healthcare organizations will quadruple by next year.
  4. The financial impact of ransomware attacks against small companies is predicted to reach $11.5 billion dollars in 2019.
  5. MOST ALARMING: 91% of cyberattacks begin with a spear phishing email, the most common way to infect a company with ransomware.

The threat landscape has changed significantly in the last 12 months. It used to be the reliability of our client’s backups and disaster recovery options that would worry me at night. [Read more…] about Small Businesses Are Under Cyber Attack

Mozilla And Google Boosts Anti-Tracking And Security

Jason Cooley is Support Services Manager for Tech Experts.

Internet security changes all the time and so does the variety of issues. We have to be sure to run anti-virus, watch out for infections and phishing, and regularly change our passwords just to start the process of being safe on the Internet.

There are people that spend time to create these viruses and other hidden or unwanted system modifications.

While their motivation may not be known (usually money), one of the hazards of using the Internet is dealing with the headaches these things can cause.

On top of regular infections, there are many data gathering processes that can run in the background of your system.

These can be gathering data to send to someone attempting to steal your information. There are also websites that gather data when you visit, login, or create an account.

While there are instances where gathering data is used maliciously as I mentioned, it is also something legitimate sites can be guilty of. In 2019, you may have heard of sites like Google and Facebook gathering information, but what and how much are they gathering? What can you do about it?

Earlier this year, the International Computer Science Institute investigated Google and the Applications linked with its Playstore.

Applications downloaded from Google and the Playstore can gather data, and that can be used to create your Advertising ID. This ID is unique, but is and can be reset.

Many applications were also linking that Advertising ID with the hardware IDs of a device, such as the MAC address. This is forbidden as it allows the data to be permanently stored, even when you erase your history and erase the application data. Google is addressing the issue and already forcing some applications to change its data gathering process.

Google is also stepping up security for mobile devices in another way. Users that are familiar with Chrome and its password storing may know the browser version of Google can suggest a strong password.

This is now coming to mobile devices as well, which will sync security across all devices, prompting you to use a strong and unique password when it is determined your password is weak or frequently used.

Facebook may be the king of data harvesting. I am sure many of you have searched for something on the Internet, then noticed ads on Facebook showing that item. This is part of targeted advertising done by Facebook.

Facebook has the ability to follow you around the web, checking your browser habits and collecting user data anytime you are on a site with a Like or comment section from Facebook attached.

Mozilla Firefox introduced the Facebook Container extension for its browser last year, which keeps Facebook isolated.

While it has been out for awhile, 2.0 was just released, which blocks those sites with the Facebook links from gathering information.

Firefox is stepping up the anti-tracking to another level as well. The browser debuted its new “Enhanced Tracking Protection.” Mozilla teamed up with Disconnect, an open source anti-tracking program to create this new protection that blocks over 1,000 third party websites from gathering data while you browse the Internet.

This feature is enabled by default once the browser is updated to its newest version.

Some may not worry about their privacy online, but for those who do, it’s time to update.

How To Save Your Business From Phishing Scams

Workplaces today are filled with computers and machines, but just as these workstations optimize efficiency and profit, they also increase the possibility of attacks designed to steal, destroy, or corrupt your data through the use of malicious programs.

The most probable avenue for these malicious programs is through phishing scams. To understand how to stop these attacks, you must first understand what a phishing scam entails.

A phishing scam is an attempt for someone to steal sensitive information or install malware onto your PC by tricking you into clicking a link, opening an attachment, or providing personal information.

Although these attacks use tactics that trick people every day, you can stay safe by staying smart. Through time and practice, it can become easy to spot a phishing attack and keep your PC and personal information safe.

If you receive an email containing a threatening message, usually one demanding immediate action, it is probably a phishing scam. Most of these messages try to trick users into clicking a link or opening an attachment with threatening messages like, “Your account has been compromised! You are no longer protected! Click here to protect your account!”

Once you click the link, though, you are redirected to a phishing site.

Another example may be what seems to be an email from your boss’ boss demanding sensitive information to complete company documentation. Always beware when you see a threatening or demanding message.

Another indicator of a phishing scam is an unfamiliar email address or domain name. Some scammers may use domain names or email addresses similar to your normal contacts, but they will never be the same. If you notice an inconsistency, report the email.

Phishing scams can also normally be identified by the sender’s grammar skills. Here is an example from a phishing email: “Click here to cancel this request, else your öffice 365 accöunt…” Terrible grammar and unfamiliar characters as shown here are indicators of a scam.

Lastly, be wary of any request for any type of personal or sensitive information whatsoever, even if it initially seems to be from a trustworthy source.

Even if it does not show any other signs of being a phishing scam, always double and triple-check the authenticity of the request.

If you do stumble across a phishing scam, your best course of action would be to delete the email in question without opening any attachments or clicking any links.

In addition, you should report the incident to your superior or your IT service provider. If a phishing attack happened to you, it can happen to your coworkers as well.

Giving sensitive company information away to a scammer is the last way you want to start your week.

Their tactics are always changing, so the best way to fight attacks like these is through education and awareness rather than programs or filters. Remember the red flags of a phishing scam, and you will have no problem keeping your business safe and secure.

Three Reasons To Regularly Test Business Systems

Protecting your business requires more time, effort and energy from your technology team than ever before.

Business systems are increasingly complex, requiring staff members to continually learn and adapt to changing conditions and new threats as they emerge.

It’s not unusual for a single ransomware incident to wreak havoc on carefully balanced systems, and this type of attack can be particularly damaging if you do not have the backup and disaster recovery procedures in place to regain critical operations quickly.

From checking for system vulnerabilities to identifying weak points in your processes, here are some reasons why it is so important to regularly test your business systems.

Business System Testing Helps Find Vulnerabilities
The seismic shift in the way business systems work is still settling, making it especially challenging to find the ever-changing vulnerabilities in your systems. Cloud-based applications connect in a variety of different ways, causing additional steps for infrastructure teams as they review the data connectors and storage locations.

Each of these connections is a potential point of failure and could represent a weakness where a cybercriminal could take advantage of to infiltrate your sensitive business and financial data. Regular business system testing allows your technology teams to determine where your defenses may need to be shored up.

As the business continues to evolve through digital transformation, this regular testing and documentation of the results allow your teams to grow their comfort level with the interconnected nature of today’s systems — which is extremely valuable knowledge to share within the organization in the event of a system outage or failure.

Experts note that system testing is being “shifted left”, or pushed earlier in the development cycle. This helps ensure that vulnerabilities are addressed before systems are fully launched, helping to protect business systems and data.

Business System Testing Provides Valuable Insight Into Process Improvement Needs
Business process improvement and automation are never-ending goals, as there are always new tools available that can help optimize the digital and physical operations of your business.

Reviewing business systems in depth allows you to gain a higher-level understanding of the various processes that surround your business systems, allowing you to identify inefficiencies as well as processes that could leave holes in your cybersecurity net.

Prioritizing these process improvements helps identify any crucial needs that can bring significant business value, too. This process of continuous improvement solidifies your business systems and hardens security over time by tightening security and allowing you to review user permissions and individual levels of authority within your business infrastructure and systems.

Business System Testing Allows You to Affirm Your Disaster Recovery Strategy
Your backup and disaster recovery strategy is an integral part of your business.

Although you hope you never have to use it, no business is fully protected without a detailed disaster recovery plan of attack — complete with assigned accountabilities and deliverables. It’s no longer a matter of “if” your business is attacked but “when”, and your technology team must be prepared for that eventuality.

Business testing allows you to review your backup and disaster recovery strategy with the parties that will be engaged to execute it, providing an opportunity for any necessary revisions or adjustments to the plans.

Whether a business system outage comes from a user who is careless with a device or password, a cybercriminal manages to infiltrate your systems or your business systems are damaged in fire or flood, your IT team will be ready to bring your business back online quickly.

Regularly testing your business policies and procedures and validating your disaster recovery plan puts your organization in a safer space when it comes to overcoming an incident that impacts your ability to conduct business.

The complexity of dealing with multi-cloud environments can stymie even the most hardened technology teams, and the added comfort level that is gained by regular testing helps promote ongoing learning and system familiarity for your teams. No one wants to have to rebuild your infrastructure or business systems from the ground up, but running testing procedures over time can help promote a higher level of comfort within teams and vendor partners if the unthinkable does occur.

What Are The Newest Phishing Attacks?

Thomas Fox is president of Tech Experts, southeast Michigan’s leading small business computer support company.
Phishing is a term adapted from the word “fishing.” When we go fishing, we put a line in the water with bait on it, and we sit back and wait for the fish to come along and take the bait. Maybe the fish was hungry. Perhaps it just wasn’t paying attention. At any rate, eventually a fish will bite, and you’ll have something delicious for dinner.

How Does Phishing Work?
This is essentially how cyber phishing works. Cybercriminals create an interesting email, maybe saying that you’ve won a $100 gift certificate from Amazon. Sound too good to be true? Find out! All you have to do is click the link and take a short survey.

Once you click the link, a virus is downloaded onto your system. Sometimes it’s malware, and sometimes it’s ransomware. Malware includes Trojans, worms, spyware, and adware. These malicious programs each have different goals, but all are destructive and aimed at harming your computers. [Read more…] about What Are The Newest Phishing Attacks?

CFO Tech Blog: How To Become The Tech Savvy CFO

More than ever, today’s CFOs are expected to have a degree of tech savviness. Big data and analytics are tools that are just too powerful to ignore in the CFO suite. If you’re not particularly tech savvy, harnessing the power of these tools to the fullest extent will remain out of reach.

Why You Need to Become the Tech Savvy CFO
It’s crucial to understand just how powerful today’s technology tools are for financial leadership. Whatever the nature of your business and industry, technology can empower you and your staff in the following ways.

Forecasting and Risk
Forecasting has always been a part of the CFO’s role. Forecasting today can be much more accurate, thanks to the rich data that’s available.

CFOs must have the skills to understand and interpret that data (or they must employ people who can). Use robust data and analytics to reduce the amount of guesswork in your forecasting.

Risk management is another responsibility under your purview as CFO. Forecasting and risk management are interrelated, of course, and both have traditionally involved a fair bit of prediction and uncertainty.

If you’re like most CFOs, you’re a fairly risk-averse person. Reduce the risks of prediction and uncertainty by basing your decision-making on data wherever possible.

Advanced Data Visualization Techniques
All this data that companies now have access to can quickly become overwhelming. Today’s tech savvy CEOs harness the power of advanced data visualization techniques to bring the most important information to the surface.

These techniques include making dashboards for interacting with the data and scorecards for presenting it to users at all levels.

Predictive Analytics
In the 1960s, business predictions were often made around a conference table in a smoke-filled room. They were based on some amount of data, but hunches, opinions, and interpersonal power dynamics often played an outsized role.

Today, there’s a better way. Predictive analytics are driven by algorithms and data, not by cigars and opinions. Leverage the power of all the data you’ve collected into predictive analytics.

While they are neither perfect nor omniscient, predictive analytics remove human biases from forecasting. This powerful tool can enhance your effectiveness as a CFO.

Adjust in Real Time
The CFO that understands how to use these new tools can be agile, adjusting in real time based on the data that’s coming in. Many marketplaces change rapidly, and a 6-month-old report may no longer ring true. Big data and analytics let CFOs make these quick adjustments as they continually monitor data and adjust their predictions.

Drive Growth
Acting on your analysis of data can often spur on innovation and growth. Creating efficiencies aids in growth, and as you do so you’re likely to discover new business opportunities, such as a hole in the market that your company is suited to fill.

How to Become the Tech Savvy CFO
Having a tech savvy CFO brings many advantages to a company. As a result, being a tech savvy CFO makes you a much more valuable asset. If you’re not there yet, here are a few quick tips for how to get there.

Learn Analytics
Yes, this sounds basic, but if you don’t understand how to use analytics to do the things we’ve talked about, you need to learn. If others in your company already know analytics, leverage your rank. You are the CFO, after all—make it part of their job to teach you. If you’re in a smaller firm that has yet to embrace big data and analytics, it may be time to go get a certification in this area.

Meet Regularly with Experts
Your CIO, if your firm has one, should be well versed in the sorts of technology we’ve discussed today. Meet regularly with your CIO and ask questions. Do the same with other experts in your network. They aren’t the finance people, so they may not readily see how big data and analytics can transform your role. As your understanding grows and you learn to them the right questions, you’re likely to discover breakthroughs together.

Read What They Read
Sites like CIO.com are go-to resources for CIOs, but you can benefit there, too. Not every article will apply to what you’re learning, but many will. Reading sites like these will increase your overall tech comfort level.
Leverage the Data

As your understanding of analytics grows, you can start leveraging that data in real, meaningful ways. It’s easy to get overwhelmed in a deluge of data if you don’t have the tools to parse through it. At the same time, it’s possible to parse the data so finely that you miss valuable conclusions. As your comfort level grows, you’ll improve in leveraging data to the fullest extent.

Educate Your Team
Last, you need to educate your team. As you journey to become a tech-savvy CFO, teach your team what you’re learning so that they can help you win using data and analytics.

Signs Your PC Needs A Tune-Up (Or Replaced!)

Jason Cooley is Support Services Manager for Tech Experts.
One of the most frustrating things a person can experience in the office is a slow computer system.

As modern systems get quicker and Internet speeds continue to soar, we really notice when performance seems off.

Watching a video online 10 years ago versus today is a world of difference. Take it back 15 years, and it’s like two different universes.

Yet, we are so used to these speeds and increases in performance that we often assume that there’s something “wrong” with our computer or Internet connection when it slows down. Sure, this can be the case, but how can you tell?

First, you really need to isolate whether your computer system is slow or if your Internet is causing the problems. This is easier than you would expect.

Try loading a webpage. See if there is a delay in your keyboard input. Look for spinning wheels. These are indicative of system processing actions. You can try opening a few documents or pictures stored on your computer.

If there is no delay but webpages load slower than normal, you likely are having Internet speed issues.

Let’s assume that your Internet is fine. Speed is good, connection is strong. How can we tell if there is something wrong that needs fixed or if it’s just a temporary issue?

Let’s talk about age. The average usable life of a PC is around five years, give a take a year or two based on how good the system specs were at the time of purchase.

For instance, a laptop at a chain retail store might be a great price, but if you buy outdated products to start with, you will definitely have a harder time reaching the target goal of five years of use out of your computer. You can sometimes find a bargain, but a lot of times, you really get what you pay for.

Speaking of getting what you pay for, you may not be an expert, but remember that, while features like touchscreens are nice, they’re not a great help when your system resources are maxed out.

A touchscreen in a laptop is basically a tradeoff for two other specs when it comes to cost. Basically, if you had two identically priced laptops, the one with a touchscreen would have less RAM and a slower CPU, for instance.

Other things can let you know if there is more to it than needing a new PC. Is your lag recent and sudden? How secure are you? Is your operating system up to date?

A recent virus could quickly impact your system. While they don’t always work like this, a quick change in performance is typically failing hardware or an infection.

The best thing to do is to rule out the virus first. Always better to be safe. If you aren’t sure about how to thoroughly check for and remove virus infections, look for someone who can help.

So what if you still aren’t sure? If you are on the cusp of having your computer for four or five years, it might be time to make the call to replace it.

If there is a chance it’s the CPU failing and it’s close in the age range, replace it.

It is a calculated decision, but don’t let trying to save a few bucks for a few weeks longer cause you endless frustration. It may just be time to say goodbye.

Using Wireless Printers? Here’s How to Secure Them

With some reports estimating over seven million incidents of cybercrime and online fraud occurring in 2018, it would be a mistake to discount the risks associated with using a wireless printer.

After all, any time data is transmitted wirelessly, there is a chance it could be intercepted. When you think about all the sensitive information that is printed in your company, this threat may then seem quite real.

Try the following tips to minimize the risk of a security vulnerability associated with wireless printing:

Use WPA2
This security certification program essentially password protects your print job capabilities just as you would require login credentials to access wireless internet.

By controlling access to your wireless printers, you can also monitor who is printing what and detect when someone attempts to gain unauthorized access to your systems.

Keep Security Software Updated
Many printers come with some form of built-in security, but the installed version can only be effective for so long.

Regularly check for more updated versions of your printers’ security software and install them as they become available to be protected from the latest threats.

Use Data Encryption
Just as your emails and other document sharing methods are encrypted during transmission, you should make sure your printer data is encrypted as well.

This ensures that, if the information is intercepted by a nefarious third-party, they will not be able to decode the stolen data. This is especially important for printers you use to print checks.

Train Your Staff in Printer Protocol
No matter what measures you take to secure your wireless printers, they won’t be as effective if your staff doesn’t know how to properly use equipment or keep protection programs up to date.

Provide training to your employees about safe printing practices.

These tips don’t just apply to large businesses; the threat of a security breach through wireless printing systems can affect small businesses and even individuals just as easily.

With a little forethought and effort however, you can greatly decrease these risks to be able to print without fear.