In the world of non-profit organizations it is not rare for just one person to get assigned the social media duties for the whole company.
They may also have dozens of other demands to deal with that have nothing to do with public relations so they will probably need all the help they can get to be able to come up with fresh content week in and week out.
One good tip is to use Facebook, Twitter or LinkedIn to offer a first look at an upcoming event or newsletter, introduce a staff member, share photographs of volunteers as they are working and ask a trivia question, the answer to which will shed light on your company’s particular cause.
Other good tips include connecting a news story that is currently trending in your non-profit work, sharing a client’s words of gratitude, sharing a success story, thanking a staff member or volunteer, or sharing a photograph that was taken at a special event.
If you take a specific approach on a regular basis, the audience will start looking forward to what is coming next.